Benfield

UNDERSTANDING THE MARKET.

EMPOWERING WITH DATA.

Expertise in market research, strategy development and communications related to employer healthcare benefit design and delivery for Gallagher's Human Resource & Compensation Consulting practice comes from Benfield. Established in 1993, the Benfield team specializes in advising healthcare companies and organizations on how to more effectively work with employers to create healthcare value. Gallagher welcomed Benfield into its suite of services in 2014.

Benfield has been actively connecting healthcare companies and organizations with employers for more than twenty years. Every year, the Benfield team interacts with more than 1,000 employer stakeholders through participation in our health and productivity programs, advisory boards, focus groups, research surveys, and individual interviews.

Benfield regularly assists major biopharma, as well as medical device and diagnostics companies and other healthcare stakeholders, with employer market assessment and research, strategy development, account team deployment, and tactical implementation. They are experienced in high level analyses and "in-the-trenches" execution across the employer segment, including business coalitions, associations and societies, benefits consultants, and thought leaders.

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CORE PRACTICE AREAS INCLUDE:

  • Customer-market research: Primary and secondary research. Primary research includes key opinion leader interviews, surveys, focus groups and advisory boards

  • Strategy development: Customer targeting, positioning, value propositions, messaging, deployment, regional/national group and coalition participation

  • Communications: Marketing programs, case studies, speaker programs, monographs, promotional and educational decks and e-Newsletters

  • Implementation support: Account Executive training, performance and deployment management/tracking